Meet the 2018 Mainstreet SA Judges

Entries into the 2018 Mainstreet SA Awards will be judged by the following practitioners who all share a strong interest in the development of thriving mainstreets. We thank them for sharing their time, skill and experience with us.

Nat Traeger

Nat Traeger is a laterally thinking, highly experienced local government executive with strong leadership skills and passion for the provision of high quality customer service. She is highly regarded and recognized in the industry for innovation, cutting edge communication, excellence in community development initiatives, capacity building, and the mentorship of teams and individuals. A 30 year local government veteran, Nat is the Director of Community and Corporate at Coorong District Council. She has more recently turned her hand to the arts sector, spear heading the arts lead, award-winning regional renewal project known as "Creating Coonalpyn".


Sean Holden

The Senior Policy Adviser Economic Development with the Local Government Association of South Australia, Sean started in October last year with the LGA and is a first-time judge for the Mainstreet SA Awards. Previously Sean worked in sport administration with the South Australian Soccer Federation and South Australian Cricket Association, then the Whyalla and Port Augusta City Councils and has worked across five State Government departments, a Ministerial Adviser of Regional Affairs and Resources Development under two State Government Ministers and has worked in regional media on television, radio and a column for seven years with the Transcontinental News.


Paul Herzich

Award winning Aboriginal landscape architect and visual artist Paul Herzich is the only practicing landscape architect in Australia. He has a passion for the integration of Aboriginal cultures in the landscape and a strong focus on the health and well-being, and representation of Aboriginal people, art and culture in the public realm.

Paul was the first Aboriginal student to complete a Bachelor of Design Studies in 2000 and a Bachelor of Landscape Architecture in 2002 at the University of Adelaide. He has presented his works at the 50th International Federation of Landscape Architects World Congress in Auckland, New Zealand and more recently the inaugural International Indigenous Design Symposium at University of Melbourne. Paul regularly holds his own Aboriginal art exhibition and travels across Australia to publicly discuss Indigenous landscape architecture to practitioners and the general public in open forums.

Paul is a descendant of the Kaurna/Ngarrindjeri people. He has been in the landscape indusrty for 30 years and the visual arts indusrty for 15 years. Paul has considerable experience in infrastructure and public realm project delivery. Paul was an executive member of the number of committees including Co-Chair of the AILA National Connection to Country Committee and the AILA National Indigenous Perspectives and Knowledge Committee.

David West

David West is all about mainstreets. As a retail consultant with Premier Retail Marketing he has worked with mainstreets, towns and shopping centres all over Australia, New Zealand and the UK.

David started his mainstreet management career as the manager of Rundle Mall in the Adelaide CBD following ten years managing and marketing large regional shopping centres.  He has worked with mainstreets, towns and city centres all over Australia, New Zealand and the United Kingdom, in addition to speaking at numerous mainstreet and town centre conferences.

He has applied his ‘hands-on’ management expertise and experience to mainstreets to improve the quality of the customer experience and the local business environment. David demonstrates practical techniques to improve and transform mainstreets through effective management and measurement. David knows how to tackle some of the hard issues like developing the business mix, delivering effective retail marketing campaigns and engaging business and property owners. He is an inaugural member of MainstreetSA and a previous Chairman. He has recently written a Mainstreet Management Book - a first for Australia.