Mainstreet SA is delighted to announce details for the 2019 Mainstreet SA Conference and Awards, supported by our Host Partner, the City of Adelaide, and Venue Partner, Lot Fourteen, on Thursday 10th and Friday 11th October 2019.
As the flagship event for Mainstreet SA, and now integrated with the annual Mainstreet SA Awards, this event is likely to see the largest single gathering of South Australian mainstreet makers to date.
The 2019 program includes a panel discussion session and a conference networking dinner featuring the Mainstreet SA Awards on Thursday 10th October, followed by a full day session of presentations at Lot Fourteen on Friday 11th October. The two-day program includes international perspectives as well as local success stories and is sure to stimulate robust discussion as we all strive to ensure that our mainstreets are “Designed for Life”.
This is THE mainstreet event to attend in 2019 if you are keen on supporting, activating and strengthening your mainstreet, precinct or town centre.
PROGRESS TO SUCCESS: without means no action, without action, no town centre management
A university Professor as well as an international specialist in marketing and town centre management, Jean-Luc is the founder and president of the Belgian Association of Town Centre Management and TOCEMA Worldwide – the international think-tank on Town Centre Management. Jean-Luc’s global outlook mixes his academic, political and economic worlds making him a sought-after thought leader and strategic advisor for both the public and private sectors in Europe.
Jean-Luc's presentation will include a summary of governance & strategic framework and then provide detail on attracting new retailers and incentives based on European case studies.
Note - this presentation will be translated from French.
PLACE ACTIVATION:RECLAIMING PUBLIC SPACE FOR PUBLIC USE
Claire is the Chief Operating Officer of the Belgian Association of Town Centre Management and has set up and followed numerous place making projects throughout Europe. With a background as an economist specialising in positioning, Claire has developed creative methodologies in positioning, place branding, place making and management that align marketing and urban planning processes.
Claire's presentation will tackle territorial marketing, positioning, and tools to put into action to turn dull, unused and empty spaces into new destinations for users.
MANAGING THE BULLIES AND THE SQUEAKY WHEELS AND THE RECIPE FOR SUCCESS
After successfully running her own marketing consultancies specialising in retail and shopping centre developments in South Africa for 25 years, Cheryl is now the General Manager of the Parnell Business Association representing over 1,100 businesses in the Parnell precinct. Cheryl is an expert in marketing in the retail environment and managing multi-stakeholder engagement, with her goal to make Parnell the most sought after Auckland City fringe precinct in which to do business.
Cheryl will be talking about the value of the BID model in managing the bullies and the squeaky wheels in the stakeholder environment. She will be delivering her opinion on the healthy tension between BID’s and Council and will use two case studies of Council Controlled Organisations (CCO’s) to demonstrate the outcome of both a positive and a negative relationship with Town Centre Management.
Rachel Walsh, Renewal SA
CREATING LOT FOURTEEN - ADELAIDE'S IDEAS NEIGHBOURHOOD
Lot Fourteen stands out as a pivotal act of urban renewal that will bolster Adelaide’s liveability credentials. This is a city-defining project that positively shape South Australia’s future for residents, visitors and future workers. This mixed-use precinct combines nature, culture, enterprise and people in a way that only South Australia can. As the Director of Place and Marketing at Renewal SA, Rachel Walsh is well positioned to outline how this transformational project is unfolding.
THURSDAY 10TH OCTOBER
MANAGING MAINSTREET DISRUPTION
Mainstreets are constantly evolving with lots of steady and incremental change over time. Sometimes the change is more dramatic resulting in a period of disruption, not just to the street itself but to trading conditions for businesses. For traders it can be easy for the long-term benefits of a large project to be overshadowed by the immediate concern about survival. This session will tackle mainstreet disruption, working with traders and stakeholders to maximise buy-in, and effective communication strategies to minimise the perception that the mainstreet is closed for business.
David Bailey - Senior Policy Planner at City of Adelaide (Moderator)
Andrew Wallace - Adelaide West End Association and the University of South Australia
Craig Burton - Manager, City Growth at City of Adelaide
Akarra Klingberg - Business and Economic Development Coordinator at City of Unley
Con Maios - Chairperson, Jetty Road Mainstreet Committee
FRIDAY 11TH OCTOBER
MAINSTREETS AND SMALL BUSINESS
Nowhere are small businesses more essential than in the mainstreets that make our neighbourhoods great. Small business retailers create jobs, spur economic growth and serve their communities and customers in new and innovative ways. This panel will explore the role of small business in mainstreets, and how to ignite the small business spark in your mainstreet to add character and keeping people coming back.
Simon Millcock - Ceo of Legatus Group and Chair of EDA SA (Moderator)
Martin Haese – CEO of Business SA
John Chapman - Small Business Commissioner
Carin Waterson – General Manager of Food and Wine Collective
Gavin Williams - Owner of Matilda Bookshop, Stirling
FRIDAY 11TH OCTOBER
S-M-XL-MS: LEARNING FROM BIG RETAIL
In a follow up to their recently published research on the status of suburban Mainstreets, The Property Council’s Retail and Mainstreets Committee will present a researched thought piece on reconciling the tension that has emerged between big retail and bespoke mainstreets. This session will bring the hard-to-ask and often misunderstood strategies of small, medium and extra-large main street operators to the forefront in what will be a spirited Q&A experience.
Tanunda Revisited - 3 years of dynamic change
Property strategies for bulky goods and major retailers
Retail Leasing Strategies- Lessons from Big to Small / Small to Big
Julie Thomas – Agent at CBRE / ex Head of Property at Renew Adelaide
Con Sciacca – CEO of Foodland
Roberto Cardone – Co-founder of Cibo Espresso
Gina Britton – Owner and Founder of Daisy and Hen children’s retail boutique