MAINSTREET SA CONFERENCE 2019

Thank you to everyone who participated in the 2019 Mainstreet SA Conference. You can read our conference wrap-up here.

CLICK HERE TO VIEW THE FULL CONFERENCE PROGRAM.

Mainstreet SA is delighted to announce details for the 2019 Mainstreet SA Conference and Awards, supported by our Host Partner, the City of Adelaide, and Venue Partner, Lot Fourteen, on Thursday 10th and Friday 11th October 2019.

As the flagship event for Mainstreet SA, and now integrated with the annual Mainstreet SA Awards, this event is likely to see the largest single gathering of South Australian mainstreet makers to date.

The 2019 program includes a panel discussion session and a conference networking dinner featuring the Mainstreet SA Awards on Thursday 10th October, followed by a full day session of presentations at Lot Fourteen on Friday 11th October. The two-day program includes international perspectives as well as local success stories and is sure to stimulate robust discussion as we all strive to ensure that our mainstreets are “Designed for Life”.

This is THE mainstreet event to attend in 2019 if you are keen on supporting, activating and strengthening your mainstreet, precinct or town centre.

Keynote Speakers

Jean-Luc Calonger

PROGRESS TO SUCCESS: without means no action, without action, no town centre management
A university Professor as well as an international specialist in marketing and town centre management, Jean-Luc is the founder and president of the Belgian Association of Town Centre Management and TOCEMA Worldwide – the international think-tank on Town Centre Management. Jean-Luc’s global outlook mixes his academic, political and economic worlds making him a sought-after thought leader and strategic advisor for both the public and private sectors in Europe.

Jean-Luc's presentation will include a summary of governance & strategic framework and then provide detail on attracting new retailers and incentives based on European case studies. 

Note - this presentation will be translated from French.

Claire Albaret

PLACE ACTIVATION: RECLAIMING PUBLIC SPACE FOR PUBLIC USE
Claire is the Chief Operating Officer of the Belgian Association of Town Centre Management and has set up and followed numerous place making projects throughout Europe. With a background as an economist specialising in positioning, Claire has developed creative methodologies in positioning, place branding, place making and management that align marketing and urban planning processes.

Claire's presentation will tackle territorial marketing, positioning, and tools to put into action to turn dull, unused and empty spaces into new destinations for users.

Cheryl Adamson

MANAGING THE BULLIES AND THE SQUEAKY WHEELS AND THE RECIPE FOR SUCCESS
After successfully running her own marketing consultancies specialising in retail and shopping centre developments in South Africa for 25 years, Cheryl is now the General Manager of the Parnell Business Association representing over 1,100 businesses in the Parnell precinct. Cheryl is an expert in marketing in the retail environment and managing multi-stakeholder engagement, with her goal to make Parnell the most sought after Auckland City fringe precinct in which to do business.

Cheryl will be talking about the value of  the BID model in managing the bullies and the squeaky wheels in the stakeholder environment. She will be delivering her opinion on the healthy tension between BID’s and Council and will use two case studies of Council Controlled Organisations (CCO’s) to demonstrate the outcome of both a positive and a negative relationship with Town Centre Management.

Rachel Walsh, Renewal SA

CREATING LOT FOURTEEN - ADELAIDE'S IDEAS NEIGHBOURHOOD

Lot Fourteen stands out as a pivotal act of urban renewal that will bolster Adelaide’s liveability credentials. This is a city-defining project that positively shape South Australia’s future for residents, visitors and future workers.  This mixed-use precinct combines nature, culture, enterprise and people in a way that only South Australia can. As the Director of Place and Marketing at Renewal SA, Rachel Walsh is well positioned to outline how this transformational project is unfolding.