Keynote Speakers

Patrice Frey

Patrice is President and CEO of the National Main Street Center (USA), where she oversees the Center’s work, offering technical assistance, research, advocacy, and education and training opportunities for Main Street’s network of approximately 1,100 communities. Based in Chicago, Illinois, the National Main Street Center is a subsidiary of the National Trust for Historic Preservation, and has participated in the renewal of more than 2,000 older commercial districts during its 30-year history. Before joining the National Main Street Center in May 2013, Patrice serviced as the Director of Sustainability at the National Trust for Historic Preservation, where she oversaw the National Trust’s efforts to promote the reuse and greening of older and historic buildings, including research and policy development work through the Seattle-based Preservation Green Lab.

Before joining the National Trust, Patrice worked for several years in the field of community development and urban research. She is a graduate of the University of Pennsylvania's program in historic preservation, where she received a master's degree in preservation planning and a certificate in real estate design and development through the Penn School of Design and Wharton Business School. Patrice completed her master's thesis on the application of the U.S. Green Building Council's Leadership in Energy and Environmental Design standards to historic buildings. Patrice also worked for the City of Goleta, California, where she coordinated the acquisition and preservation of coastal open space, as well as a number of community development related programs.

Daniel Lim

As a Programme Manager, Daniel Lim spent the last six years pioneering projects to activate spaces within the George Town World Heritage Site (GTWHS) through placemaking under the banner of Think City – a community-based urban regeneration organisation in Johor, Malaysia. Aside from placemaking, his passion in advocating community engagements has led him to oversee numerous other grants and programmes. Daniel’s present role involves the setup, management and execution of Think City’s rejuvenation initiatives in downtown Johor Bahru. While still in its early stages, he is currently working on several demonstration projects aimed at highlighting the potentials of public space usage together with local stakeholders.