Our Market District - Conversations to inform its future
Trader and Business engagement is key to planning for the future of a mainstreet. The Market District which includes the Central Markets, Chinatown and Gouger Street is iconic in SA and often rated as one of the most valued places in the City. Although the Adelaide City Council owns a number of the key landholdings, the importance for traders and business people to be involved in the planning of their mainstreet was clear. The Council sought to work with and empower numerous stakeholders and community members in the future of their area.
Having coordinated community engagement to inform a document for the future of this iconic area, this talk will outline the issues that lead to the need to strategize for the area, the methods used to involve traders and numerous stakeholders, and observations about the level of success. This presentation will outline the engagement process that shaped peoples understanding to inform and support the aspirational document that emerged, and the role that subject specialists played as part of that. As well as discussing where the area is at now on the path to a revitalised future and the challenges it faces.
Biography - David Bailey is a Certified Practicing Planner with the Planning Institute of Australia. He started in social planning with Wendy Sarkissian, and in the early 1990’s was at the City of Adelaide on the City Plan Review. In 1995, David moved to what is now the City of Charles Sturt in policy, strategy and assessment. In 2004, David returned to the City, where he is a Senior Policy Planner including working in and around the Market District. He has been on the State Committee of the Planning Institute of Australia and is an independent member of the Holdfast Bay Development Assessment Panel.
The Lost Art of Street Design
Somehow over the last 50 years street design metamorphosed into road design. There is no mystery as to why this is the case - our priorities changed. They didn't change in secret or behind closed doors, we openly decided that we wanted cars to be able to move around with as little inconvenience as possible. We did this will too little regard for our social, economic or environmental sustainability. The ramification of this course of action are now becoming all too apparent. Our town centres are becoming inactive, non-mainstreet retail is dominating investment, massive amounts of money are being invested in parking, the community is less physically active, we are more socially isolated and personal car travel has become a massive drain on our public purse. In his presentation Steven will discuss how to re-introduce the art of street design. How villages towns and cities can rebalance movement and exchange to be active, vital, interesting and productive.
Biography - Steven Burgess is one of Australia's leading contributors to the planning, design and development of liveable cities. A Principal with transportation consultancy MRCagney, Steven brings 25 years’ experience as an engineer and urban strategist. Steven authored "Complete Streets - Guidelines to Urban Street Design", published in 2010. He is a champion for reviving the lost art of street design and would like to see cities re-balance the way they move and exchange.
Selling your way to Innovation - Innovating how we Innovate
Looking to achieve high growth ... but you're struggling to grow. Got a new idea? ... but you're struggling to get it off the ground. You're a start up ... but you're not getting market/sales traction.
In this session you will learn - How to implement a unique Innovation Team approach developed in the US and UK by internationally renowned Innovation Consultant - Harold Sharples; How to create a scalable innovation for new and existing businesses; How to create Content and Messages that Sell; The 5 key factors that enable businesses and communities to live longer, prosper and grow; How to get people to choose you even when there’s nothing different about you; How to utilise the best (evidence based) innovation team building system in the world; How to earn revenue whilst figuring out how to grow quickly & No matter what stage you are at - ideas-only, startup, micro businesses or SME we recognise your need to earn revenue whilst figuring out how to grow quickly.
Biography - Rick has worked with entrepreneurs and innovators most of his working life and has coached, managed and mentored World Champions and Olympic Medallists. After a lengthy career in Technology, Sales and Marketing, Media and Communications he now helps people build Innovation into their business. As Founder and RingMaster at See Global Media (Singapore), Rick works closely with innovative Digital Media businesses in China, India & Asia, helping the world’s biggest brands and media/advertising companies grow in Asia.
Mentoring Students and graduates at Carnegie Mellon University Australia (CMUA) and Flinders University New Ventures Institute from all over the world - he helps develop their ideas e.g. Drones, Predictive Asset Management, 3D manufacture and assists business to build for the world from Adelaide.
The Role of Mainstreets in Climate Change
For the first time in its history, the world as of 2007 now harbours the majority of its human inhabits in urban environments. Countries like the United States and Australia continue to consume an unprecedented level of energy. The United States has consumed more energy in the past 100 years than the rest of world’s history combined. With such unprecedented consumption of energy and the reality that urbanization is to continue, this brings about the renewed concern with how cities address the continued exponential increase in energy consumption and carbon emissions. What role can mainstreets take in defining the future sustainable growth of cities? Through research David proposes that mainstreets have the potential to impact and become the key element in achieving government energy education targets by linking transport, planning and land use policy to established mainstreets.
This talk undertakes a comparative analysis between Australian and North American cities and their mainstreets with a particular focus on three mainstreets in San Francisco; Dogpatch, King Street and Glen Park. The results concluded that residents located adjacent to high quality and walkable mainstreet amenity reduced their energy consumption by up to 85%, which well exceed the legislation targets. Following the research results, David concludes that transport, energy and planning policy underpinned by mainstreets will in turn enable cities to address their urbanization challenges in a sustainable approach.
Biography - David Cooke is an Urban Designer, Architect and Planner, having recently completed studies at the University of California, Berkeley, in their Master of Urban Design program. Whilst at Berkeley he undertook research and analysis comparing North American & Australian cities, in particularly mainstreets and how they respond to contemporary urban design issues.
Throughout David’s career he has lead multi-disciplined teams for projects both large and small, for public & private sector clients mainly within Australia. He is a passionate communicator and enjoys all levels of collaboration involved in the design process. David is Chairman of Mainstreet SA, has been a board member of the Rundle Mall Management Authority since 2012, a panel member and the Presiding Member of the City of Prospect’s Development Assessment Panel and a member of the Inner Metropolitan Development Assessment Committee. He also holds positions on the executive positions with the Property Council of Australia SA Division.
Delivering a new mainstreet, library and town square
In the context of a 20 year plan identified in Council’s Placemaking Strategy, the City of Onkaparinga is taking a lead role in the transformation of Aldinga District Centre, delivering improved community amenities and providing a prime location for future development and investment to meet the needs of this growing area. By 2017 the District Centre will be reoriented through delivery of a strong, active heart by providing a new mainstreet, a focal point that better supports social interaction and economic development.
The project was created collaboratively with landowners and agencies in the Aldinga District Centre. Centre wide planning has been refined and community engagement has identified extremely strong support for the vision and concept designs. Beyond provision of community facilities, the project aims to support and encourage investment in the Centre for a range of uses including retail and outdoor dining. This will further activate the centre, create employment and economic benefit to the region. This is much more than just an infrastructure project. The focus on placemaking and public art throughout the design process will deliver a destination that encourages people to stay and spend time, expanding the economic benefits whilst better connecting communities. This project showcases how local government, in collaboration with the private sector, can promote development and stimulate private investment to benefit the broader region.
Biography - Brian is a project manager with a property background that spans three South Australian Councils in a variety of roles. A diverse range of project experience across broad fields including, major building works, landfill remediation, open space and environmental projects. Responsible for delivery of major complex multi-faceted projects that comprises the co-ordination of council staff and specialist consultants.
Creative Culture Important for Mainstreets
Globally the discussion surrounding music in cities has seen the emergence of significant issues that creative industries worldwide must face. The encouragement of urban growth in cities has meant the co-existence of culture and residential land owners is becoming an ever increasing challenge, and in many places is seeing the closure of iconic venues. For a city to thrive mainstreets must now be seen as the artery into the heart of the city pumping life into it, and cultural vibrancy is now paramount to ensure people are attracted to the city’s places and spaces. Creativity gives a street and a city a pulse. Worldwide cities and economies are now attempting to determine how to encourage the co-existence of culture with residents and turn it into economic benefit.
From venue and community space development, to education, employment, event provision, licensing, regulation and demographics, city tourism, environmental sustainability and brand development, music and creative industries impact a number of issues prevalent in city planning, strategy, regulatory and legislative aspects. David will share how Musitec’s work is helping to address these challenges, and also is recognising the opportunities both creative and commercial that lay within the attraction of creative communities into cities.
Biography - David’s 28 years in music is grounded in various roles as a touring professional musician, studio engineer, owner of a successful studio and duplication facility, University lecturer, venue manager and creator of The Depot for the Adelaide Fringe Festival. David's years of business experience in both the commercial and not for profit sectors, and entrepreneurialism, has seen him build successful global businesses from the ground up, with a strong focus on emerging technologies, and their application to current business practices.
As the Managing Director of Musitec, a formal music focused cluster, which brings together the music industry with technology developers David is assisting to build new platforms that will underpin the creative industries. Since establishment in June 2014, Musitec is now seen as a global leader in industry development, and has built partnerships throughout Europe, Canada and the USA assisting to build economic value for the regions through creative opportunities.
The first Park-ing Day occurred in San Francisco in 2005 when a group of urban enthusiasts popped some coins in the meter, rolled out some turf and a park bench, and encouraged passers-by to sit down and ‘park’. In doing so they reclaimed 18m2 of space for people (for a day at least), and started a global trend. Park-ing Day came to Australia soon after, and over time grew into a larger and more elaborate experiment about how to reuse the main street for public activity.
At some point the one-day event transitioned into longer term but still ‘temporary’ efforts to introduce useable public space into city streets, often using drop-in structures to provide seating and outdoor dining. At the same time the movement shifted from an unsanctioned guerrilla activity, to a more formalised, government sponsored programme. Thus the ‘parklet’ was born. Parklets are becoming more common in South Australian mainstreets including in regional towns. But what is the future of this trend? How successful are parklets, especially in regional settings? And what makes a parklet work? This talk will review recent South Australian practice including Jensen Planning + Design’s own parklet experiences.
Biography - Peter Jensen has practiced in the area of planning and urban design for over 30 years. He is highly active in the planning industry, both in SA and nationally and is recognised as a leader in the field of masterplanning, urban renewal and project management. Peter has led design teams for many city and country main street revitalisation projects focussing on a greater sharing of the road space between all user groups and creating meaningful community hubs. Previous projects include Prospect Road, Leigh Street, Bank Street, the residential shared streets of the Bowden project, Commercial Road (north), Semaphore Road, Gouger Street, Grote Street, Stirling, Loxton, Tanunda and many others.
In 2013, the Jetty Road Mainstreet Management Committee (JRMMC) embarked on a program to encourage visitation to Glenelg during Winter. Winter historically sees a very large drop in foot traffic for the traders and sales can drop by as much as 30%. The main focus of Winter Wonderland was an undercover ice rink in Moseley Square. The promotion which started in July ran for four weeks with 7 sessions per day with every session selling out within a week. The event generated over $430,000 in free media coverage with a reach of over 5 million people. Jetty Road social media reach was 33,779 people with 1,857 likes and shares.
To encourage longer stay in the precinct after skating, they developed "Winter Warmers", Jetty Road's version of the entertainment book. Over 150 traders took part and everyone who attended the ice rink was given a copy for free. Based on the model provided by Tourism Research Australia, the event generated over $1.1 million back into the local economy.
Biography - Linda has a background in stakeholder engagement. Originally from Scotland, also living in London for 20 years, her main role was key account director for a large telecoms, servicing their top 100 customers including Google, Apple and McQuarry Bank. She moved to Adelaide in 2008 and spent the first four years in various part-time roles, including IPAA (Institute of Public Administration Australia). In August 2012, she took on the role of Manager for Jetty Road Development. The Jetty precinct has a separate levy of just over $500,000 and there are 329 businesses in the precinct.
Sally Roberts - Alexandrina Council
Developing Mainstreets - A Balancing Act
Alexandrina Council has always had the philosophy to maintain the distinct characters of each of the townships within its Council area as each one is unique and offers a different experience for locals and visitors alike. The role of Council in mainstreets is therefore one of assistance to ensure that the public realm is conducive to the human scale and is a pleasant, safe and inviting place to be. To do that you need to work with businesses and land owners to ensure there is buy in and a willingness to accept some changes.
Having recently conducted streetscape projects in Mt Compass and Goolwa, Sally will address the reasons for undertaking these projects, the process gone through to develop plans/concepts, the challenges faced and the feedback upon completion. She will also address current projects being undertaken in Strathalbyn that have been actions out of the recently completed Strathalbyn Town Plan. These include the need to provide good linkages between the towns two mainstreets, how the council are dealing with the pressure of a proposed retail development outside of the existing town centre, the challenges and the method of approaching them to ensure a strong vibrant mainstreet going into the future.
Biography - Sally is a qualified and accredited Certified Practicing Planner who has worked in Local Government in South Australia since 1989. This has seen her work within metropolitan and regional settings including Mount Barker, Mitcham, Port Elliot and Goolwa and now Alexandrina, undertaking development assessment, policy planning and management roles.
Having spent the majority of her career at Alexandrina she has a great knowledge of town planning within the region and as a result has been involved in many diverse, stimulating and challenging projects, some of which have been recognised at the State and National Planning Institute of Australia awards for planning excellence. Her involvement with mainstreets has been in the realm of streetscape urban design projects, advising developers/land owners/Council about creating good development outcomes to maintain streetscape character and ensuring policies reflect the desired character of a main street.
Ageing Well – Shopping for a new sector economy
The South Australian economy is currently in a state of transformation, a result of a combination of many structural factors. The future of our economy in a high-cost environment such as South Australia depends on building competitive advantages in knowledge-intensive sectors and linking these with emerging opportunities in growth markets. The Economic Development Board is of the opinion that South Australia is best placed to take advantage of its unique demographic, and create a competitive advantage in the global market through a new sector focused on consumer choice – Ageing well.
This presentation will address the growing need for business and communities to cater to our rapidly growing ageing sector, possibly our greatest untapped natural resource, to drive growth and job creation.In line with the State’s ten economic priorities, this new sector enables consumers, producers, researchers and investors to vastly contribute to South Australia’s prosperity. Ageing Well is as much a social movement as it is an economic movement of people, working alongside each other to identify and deliver better ways for citizens to live well in their 60s and beyond.
This new consumer demographic together with technological and digital advancements, mean more people have greater global influence and purchasing power than ever before. The shopping cart is evolving and the product and services choices are expanding!!! It is time for South Australia to lead the world with this change. At this presentation Raymond Spencer will explore what changes to the State’s "shopping cart" is needed to realise the opportunities of this new economy, locally and globally.
Biography - In 2009, Raymond Spencer returned to Australia following 35 years of living and working in the USA, India and Europe. Raymond is the Chairman of the Economic Development Board, South Australian Health and Medical Research Institute (SAHMRI) and also Chairman or a board member of a number of private and public companies in Australia and the USA.
Raymond was born in Adelaide and attended law school at the University of Adelaide. He was inducted to the Chicago Area Entrepreneur Hall of Fame in 2003 and was named Ernst & Young Entrepreneur of The Year 2005 for the Illinois Region. Raymond was named a Laureate in the Computerworld Honors Program, which distinguishes innovators around the world whose visionary use of information technology produces and promotes positive social change and in 2013 was awarded an Honorary Degree of Doctor of Humane Letters by the University of Arizona.
Road to Revitalisation
The City of Onkaparinga is a council leading the way in innovative approaches to economic growth and investment attraction. Their bold strategies are designed to boost small business, attract investment and create sustainable job growth within the region. In developing a vision for Beach Road in January 2015 they occupied a vacant shop in a desire to work with our local communities and businesses to create a sense of place, an identity and a brand for the area they engaged with community members of all ages. This involved using creative and unique methods rarely associated with local government. The result, a community taking the lead in designing and driving the future of their precinct. The foundation of the pop-up shop’s compelling success in engaging with the local community was the installation of a 12metre whiteboard wall. The wall allowed people to voice their opinions and ideas and, view and support the ideas of others.
The pop-up shop focuses on closer partnerships with residents and businesses to deliver programs and activities which support the area’s revitalisation. The heightened awareness and positive perception of the area has attracted interest from businesses to relocate resulting in the lease of nearby long term vacant shopfronts.
Biography - Phillip Tanner has been involved in retail and mainstreet development for nearly forty years. Starting his business in the mainstreet of Oakbank in 1975, Phillip moved to Hahndorf in 1976 setting up several shops in Unley and Gawler before taking up a position with the District Council of Burra in 1994. Phillip has worked with business trader groups in Burra, Goolwa, Naracoorte, Lucindale and more recently with some fourteen different groups across the City of Onkaparinga.
Currently, Phillip’s role in the Economic Growth and Investment unit is in business and place activation. Phillip comes with a vast depth of knowledge and skills and is actively involved in delivering and supporting Onkaparinga’s Placemaking and Economic Growth and Investment Strategies.
World's best funding models for mainstreets
Some mainstreets survive without funding while others have organised themselves to include all businesses and retailers to carry the load. Councils and government are faced with more financial demands to keep their public areas clean and attractive. The Rundle Mall precinct has more than seven hundred retailers and a sustainable funding model that has been in operation for over forty years. Separate rates, special rates, grants and business improvement district levies are providing the necessary resources to help mainstreets deliver beneficial projects in the short, medium and long term.
In search of world's best practice David travelled across the USA and UK. He worked in London with the Heart of London Business Alliance and he has discovered some excellent examples of well-managed, well-funded and successful mainstreets. Some of these success stories are close to home and much can be learnt from them.
Biography - David West is a retail consultant with over 25 years’ experience including marketing Westfield shopping centres for 10 years and managing Rundle Mall in the CBD for 6 years. David is the principal consultant with Premier Retail Marketing and has travelled across the UK and USA on many occasions including 12 months living and working in London. David provides advice to Councils, towns and City centres and he has worked in Parramatta, Melbourne, Perth, Mandurah, Fremantle, Mount Barker, Stirling, Victor Harbor, Gawler, Christchurch NZ, Singapore and London. In 2015 David launched a City Retail Marketing strategy for Adelaide City in his current role as Senior Advisor Retail Strategy at Adelaide City Council.
Building a Brilliant Brand for your Mainstreet
How do you build a brand for your mainstreet, precinct or place? Based on her mainstreet experience, and practical experience creating and implementing brands in her role as Managing Director of Algo Mas Marketing, Julie will share the initial steps in creating a brand for your mainstreet, and how to build that brand into something brilliant. Referencing local and international case studies, this is a practical sessions that will include links to templates and worksheets you can follow to build your brand, from the research and consultation phase, developing a visual and non-visual identity, to execution and rolling out a brand strategy.
Biography - In 2005 Julie founded Algo Mas Marketing, a branding a graphic design studio whose Mission is to "ignite brans, and help businesses grow." In 2010 she helped establish Mainstreet SA an as their inaugural Chair was responsible for the successful delivery of the 2011 National Mainstreet Conference. Following the conference she continued to participate in Mainstreet SA in various roles including Deputy Chair and as a Committee member. Between 2006 and 2013 she was also a Committee member of local City based Precinct Group, the East End Coordination Group. A Certified Practicing Marketing with Australian Institute of Marketing today, as Managing Director of Algo Mas and together with her team, Julie has worked with many Local Government organisations, and the private sector, on the branding and re-branding of precincts, mainstreets, shopping centres and also on many placemaking projects.
Mainstreet 2050: Ideas and opportunities to stay ahead of the game
The small business community and city governments need to increasingly consider the rapidly changing social, environmental, economic and technological issues influencing communities. The mainstreets of tomorrow will operate differently to those of today or yesteryear – Stephen will explore some key themes and challenge the audience to reimagine these important places in a time of rapid transformation in city planning and management, the global economy and technological trends.
Biography - Passionate about cities and innovation, Stephen is an urban futurist and the founder of City2050, a consultancy specialising in strategic planning, governance, leadership, place-making and innovation in urban development. Stephen has a Bachelor of Arts in Planning, Graduate Diplomas in both Regional & Urban Planning and Environmental Studies and an Adelaide University MBA.
A member of the Planning Institute of Australia, in 2013 he was awarded both a PIA award for “Promotion of Planning” and a National Bicycle Achievement Award. From 2010 to 2014 he was the Lord Mayor of Adelaide with his key achievements include the redevelopment of Rundle Mall and Victoria Square. His emphasis on collaboration with the private sector and State Government delivered many outcomes and saw Adelaide recognised internationally as an innovative destination by Lonely Planet, National Geographic, The New York Times and the Singapore Centre for Liveable Cities.
Stephen has previously worked in the South Australian Government, the South Australian Parliament and as Principal Planner at the City of Playford; a large, rapidly growing metropolitan Council. His planning experience has been exceptionally diverse, from strategy to implementation, dealing with most land use types, a diverse range of community, design and development issues and all levels of Government.
Bricks vs Clicks - Case studies from a regional mainstreet
A panel discussion on the interplay between online retail and bricks and mortar businesses. Hear case studies from successful online retailers and find out why they can’t do without their mainstreet bricks and mortar stores, and how they’re using the net to grow their business.
Biography of presenters
Walk with the practitioners along South Australia’s ‘Best Regional Mainstreet’! Victor Harbor’s Mainstreet was awarded ‘Best Regional Mainstreet’ by Mainstreet SA due to its encouragement of business development, facilitating activation as well as demonstrating Council’s commitment to the upgrade of the streetscape, scheduled to start in May, 2016. Along the way we will discuss the strategic and policy planning framework which has been used to leverage grant funding and help create actual on-ground change. Pedestrian walkways and their inherent challenges will be visited and discussed as well as covering Council’s seasonal car parking challenges and potential solutions. Existing poor urban design features will be openly pointed out and compared against the implementation of the new, $1m Mainstreet Precinct Master Plan works intended to begin in May, 2016. We will visit heritage buildings identified for projection illumination art, discuss heritage interpretation plaques and walking trails, new and proposed wayfinding signage and two different types of Council funded grant schemes to physically improve building facades and/or maintain heritage buildings. We will visit the underutilised railway turntable site, a hidden jewel and at the head of the Mainstreet, also intended to be re-developed into an attractive park with a heritage railway theme. Kirsty will discuss issues relating to the Mainstreet and the Traders, where you will meet and hear from the Traders, cover the logistics of Mainstreet marketing, the point of difference with outside retail pressures, trader unity, event preparations and co-ordination, trader networking and, what it’s really like to experience being Council’s roving front counter and the face of an organisation within a Mainstreet setting. The tour ends with a workshop where participants can share their ideas and experiences. Biography of presenters
Walk with the practitioners along South Australia’s ‘Best Regional Mainstreet’! Victor Harbor’s Mainstreet was awarded ‘Best Regional Mainstreet’ by Mainstreet SA due to its encouragement of business development, facilitating activation as well as demonstrating Council’s commitment to the upgrade of the streetscape, scheduled to start in May, 2016.
Along the way we will discuss the strategic and policy planning framework which has been used to leverage grant funding and help create actual on-ground change. Pedestrian walkways and their inherent challenges will be visited and discussed as well as covering Council’s seasonal car parking challenges and potential solutions. Existing poor urban design features will be openly pointed out and compared against the implementation of the new, $1m Mainstreet Precinct Master Plan works intended to begin in May, 2016. We will visit heritage buildings identified for projection illumination art, discuss heritage interpretation plaques and walking trails, new and proposed wayfinding signage and two different types of Council funded grant schemes to physically improve building facades and/or maintain heritage buildings. We will visit the underutilised railway turntable site, a hidden jewel and at the head of the Mainstreet, also intended to be re-developed into an attractive park with a heritage railway theme.
Kirsty will discuss issues relating to the Mainstreet and the Traders, where you will meet and hear from the Traders, cover the logistics of Mainstreet marketing, the point of difference with outside retail pressures, trader unity, event preparations and co-ordination, trader networking and, what it’s really like to experience being Council’s roving front counter and the face of an organisation within a Mainstreet setting. The tour ends with a workshop where participants can share their ideas and experiences.
Biography of presenters
2016 Mainstreet SA Conference - Mainstreets into the Future, proudly presented by the Fleurieu Peninsula Councils